Europe-China Conference on Intellectual Property in Digital Media
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18-20 October, 2006
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Venue/Location:
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Shanghai, China |
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Europe-China Conference on Intellectual Property in Digital Media
“Optimisation of Intellectual Property value in Digital Media”
Rationale
Media play an important role in industry and society. On the one hand the means to create, manage, distribute and consume media is the reason for existence of a number of industries: broadcasting, end-user device manufacturing, information technology and telecommunication, to name a few. On the other hand the multiplicity media of sources, distribution channels and consumption devices has a profound impact on the way people work, entertain and generally communicate.
Intellectual Property (IP) permeates all aspects of media: IP evolves along the media content value chains from creation, production, content and service provisioning, and eventually consumption and along the media device value chains from research, technology development and standardisation to product design, manufacturing.
The management of IP in media has always played an important role. However, in the analogue age the role of management of media content IP was shaped by the nature of analogue technologies and was focused on economically advanced countries. On the media device and service front the management of IP involved a relatively small number of industries with a long tradition of innovation, was applied to a restricted number of IP items, many rights holders tended to consider IP an “additional” revenue stream to the “main” manufacturing or service revenues, also because the ratio of IP to the value of the product or service tended to be rather small.
In today’s digital age, the role of IP is dramatically changing compared to the previous analogue age. Digital technologies increase the use of media content but at the same time tend to render the traditional ways to manage media content IP less effective. Today, on the media device and service front, a broad range of industries claims IP on a variety of digital media technologies leading to an increasing ratio of IP to the total value of media devices and services while manufacturing, content and service companies, and billions of consumers from economically less advanced societies wish to share in the benefits of digital media. If anything the importance that companies attach to IP management is constantly increasing.
On a background of increased opportunities to augment the value of IP in digital media it is striking to see that the way such IP is actually exploited remains largely anchored to outdated models. As a result, instead of getting more, IP rights holders and users often get less. There is room for an open debate on how IP in digital media can best be exploited over and beyond well-established but possibly outdated methods.
The Europe-China Conference on Intellectual Property in Digital Media is an international Conference designed to foster an effective debate on new ways to enhance the value of Intellectual Property in Media in an age of industry convergence. It explores this issue from the viewpoint of the multiple disciplines involved, e.g. culture, sociology, law, economy and technology, and for two important players: Europe, an advanced economic space and China, a country that is being confronted with the issue of Intellectual Property in Digital Media in the course of its development.
Topics considered
Papers relevant to the issues highlighted above are solicited. The following is a definitely non-exhaustive list of candidate topics
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New forms of distribution of media content in the value chain
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Open Source Software
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Creative Commons
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Digital Rights Management (DRM)
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Technologies and models to share the value of IP
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Relationships between media content and media device IP
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IP in digital media value chains
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Measuring IP use
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Management of IP through DRM
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Collective vs. one-to-one negotiation
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Redistribution of income in digital media value chains
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DRM as a marketing proposition tool and its value perception for consumers
Deadlines
Paper submission - 30 June 2005
Notification of acceptance - 31 August 2006
Submission of final version - 30 September 2006
Contact points
Papers from Europe should be submitted to
Dr. Leonardo Chiariglione
CEDEO.net
Via Borgionera, 103
I-10040 Villar Dora (TO)
ITALY
leonardo@cedeo.net
Papers from China should be submitted to
Prof. Wen Gao
School of EE & CS
Peking University
Beijing 100871
CHINA
wgao@jdl.ac.cn
Papers from outside Europe and China will also be considered.
The Europe-China Conference on Intellectual Property in Digital Media is an event of
Digital Media Sustainable Development EEIG
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