Digital Program Insertion: Meeting the Technology and Cost Challenges of Delivering highly Targeted and Personalized Video Services
The future is clearly bright for digital cable. Close to 40% of all cable subscribers today subscribe to digital programming packages and the number is growing each week. With cable customers also signing up in droves for such advanced digital video services as HDTV, VOD and DVRs, digital video delivery is more and more becoming the mainstay of cable programming services.
With the recent launch of digital simulcasting, the cable industry’s transition to all-digital systems will likely accelerate even further in the near future. As MSOs convert more cable systems and channels over to digital delivery and more cable customers upgrade to all-digital service, the need for more efficient, higher density processing of all these MPEG video streams will only continue to grow. So will the need to groom programs and channels for customized programming packages and to insert digitized ads into the increasing number of digital programming streams.
RGB’s Broadcast Network Processor (BNP) can help with this effort. This advanced video processing platform is designed to simplify cable deployments of advanced video services, boost bandwidth efficiency and cut operational and capital costs across various digital service applications. Scalable and upgradeable, the BNP is the optimal solution for cable operators entering the growing digital advertising market today. It will also provide a smooth migration path as MSOs roll out more complex, bandwidth consuming services and adopt more advanced video codecs in the near future.
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