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White Paper Details
How to Turn People on…
This reaction to the new world of on demand television is not uncommon. While we in the industry have been talking about all the exciting new ways people will be able to watch video for years, it is still a relatively new concept to consumers. There is no doubt that they want to watch what they want, when they want to. However, to make this work we need to do more than make programmes available on new platforms. We need to develop intuitive, simple ways to help them find the programmes they are looking for and have the best viewing experience possible.
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