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White Paper Details

Invenio Media Asset Management Solutions

 
Company: Harris
Author: Frederick Poole
Category(s): Asset Management, IABM the International Association of Broadcasting Manufacturers
Published: Sat, 12 Jul 2003
Acrobat PDF (260kb)
IABM Member
 
What is Rich-Media Asset Management (MAM)?
Media Asset Management has been broadly identified as the technologies involved with creating, acquiring, managing, storing and retrieving digital assets. Rich-Media Asset Management is an advanced tool-set that enables Media and Entertainment companies the ability to manage timebased content, such as audio and video, in addition to items of value such as photographs, documents, text, etc., regardless of the media they are delivered, or stored on. However, the value of these assets can only be realized, or maximized if they can be efficiently identified, stored, and retrieved. Because “if you can’t find it in time, or at all, the asset doesn’t exist.”

What are the issues MAM addresses?
Until now, MAM has been an application, or concept, cobbled together by a variety of technology providers requiring a high degree of customization and support. Even though this may be a difficult process with multiple technologies, improvements may be experienced over manual systems.

However, the value proposition of MAM resides in the ability to maximize, not just improve, efficiencies associated with acquiring, defining, storing, and retrieving of your digital assets. This
provides faster time to air, or use, which enables increased quality, and getting ahead of the competition – the right media, for the right use, at the right time.

The possible solution - HARRIS INVENIO™ Media Asset Management
INVENIO is a single source MAM solution crafted to optimize the efficient acquisition, definition, editing, storage, and retrieval of media – any media, any content, anywhere.

Although protecting your media assets through digital storage or archiving is important, the value is maximized by quickly defining and retrieving the specific information you need. Harris is providing this solution for the television and broadcast industry in a complete application, capable of working within your operation immediately, with the full support of the industry’s leading automation provider.

INVENIO provides the capability to …
• Ingest, log, auto-catalogue and archive your media
• Effectively search, locate, browse, and index
• Distribute media or browse-edit and import frame accurate EDLs to third party systems, from any desktop in your facility, and
• Transfer material where and when it’s needed in multiple formats.