MediaFUSE - Automating the Content Repurposing Process
Implementing a Create Once, Publish Everywhere (COPE) workflow is a process that will touch on all aspects of production. It is essential that content creation personnel begin to think of their content not just in terms of how it will be presented over-the-air, but also how it will be sent to multiple points of distribution, in many different formats, for viewing on a wide range of mediums.
The key to bringing newsroom personnel on board with the COPE workflow is in not adding cumbersome tasks to their already full workloads.
The MediaFUSE system is designed to simplify every aspect of human interaction that is required, and then to allow the software and hardware systems to do the bulk of the heavy lifting, operate in the background, and create as much content as a broadcaster desires to repurpose.
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